I’m Jason Kirsch, CERTIFIED FINANCIAL PLANNER™ and founder of Grow. I’m on a mission to empower my generation to take control of their future.
After a number of years in the financial services industry, I began to realize that my younger clients required a different type of financial advice. Not just a tweak of the service I was providing for older clients, but something new altogether. The Financial Crisis of 2008 was a game changer. Millennials especially will feel its ripple effects for years. And the financial markets themselves have changed.
I saw that Millennials faced a unique set of challenges. But I also saw that they brought a unique skill-set to those challenges: they are smart with money, distrust financial institutions, and think like entrepreneurs. In other words, I saw that in crisis there is opportunity. To make up for bad economic timing, Millennials were going to have to be great, savvy investors—and they were more than up to the task.
So I wrote The Millennial Advantage to try to capture the crossroads we face in the wake of the Financial Crisis, and the Great Recession that followed. I don’t shy away from the very real obstacles to building wealth and security in these uncertain times. But I remain optimistic, and introduce you to the conceptual tools you’ll need to take control of your own financial wellbeing. More than ever, you will have to step forward and take consistent positive action.